As a guest in the morning program of City Television "Good Morning, Podgorice" on July 16, the spokeswoman and editor of the Itera Montenegro portal, Milica Domazetović, presented a new digital tourist guide that brings a completely fresh and interactive approach to exploring Montenegro. This innovative project was designed with the aim of modernizing the domestic tourist offer and offering practical solutions adapted to different types of travelers, and behind the entire platform is the company Softivo, which is the owner of the portal and which signs the technical and creative development of this idea.
Everything in one place: From event announcements to weekend tours. During the conversation in the studio, Domazetović pointed out that the platform does not only offer dry information, but was created as a dynamic and practical service for all visitors. The digital guide brings specific and carefully designed segments:
- Announcements of events and manifestations: Timely information about cultural, entertainment and traditional events throughout Montenegro.
- Thematic guides: Specially created guides for weekend trips, ideal routes for family trips, as well as quick and efficient plans called "What to see in 24 hours".
- Itera experiences: Authentic stories and impressions from the scene that convey the real atmosphere from different events.
A platform open to visitors' stories. One of the greatest peculiarities of the portal is its interactivity. Itera Montenegro recognizes that the best guides are the people who live the destinations, which is why the platform is open to everyone: stories and impressions from their travels and tours can be written by site visitors themselves, thus making the community alive and connected.
"Our goal was to create a platform that combines tradition and modern technology, but also to give a voice to the travelers themselves. We want every tourist, whether planning a quick one-day trip or a family vacation, to find accurate and inspiring guidelines on our portal," said Domazetović during her guest appearance.
Call for cooperation: Support from institutions and the private sector in order for this project to continue to develop at full capacity and include all the potential of our country, Softivo and the Itera Montenegro team sent an open call for cooperation. State and local institutions, as well as the private sector (hoteliers, restaurateurs, agencies and other businessmen) are invited to recognize the importance of this idea, support the project and, through joint synergy, improve the promotion of Montenegro as a modern and attractive tourist destination. For all those who want to plan their perfect weekend or share their adventures, the digital guide is available on the official channels of the Itera Montenegro portal.